In a recent episode of The Shades of Entrepreneurship, I sat down with Luis Garcia, President of PETE Learning, to explore his entrepreneurial journey and how he's leveraging generative AI, revolutionizing learning and training.
PETE Learning acts as a turnkey training department, providing everything from subject matter experts to graphic designers, technical writers, content editors, ad speakers.
Designed for organizations of all sizes, PETE offers a comprehensive solution to enhance training programs and drive results—no additional hiring required.
Read: Revolutionizing Learning with Generative AI: A Conversation with Luis Garcia of PETE Learning
Luis’s extensive background in technology and education, combined with his innovative mindset, makes him a trailblazer in solving modern learning challenges.
Luis Garcia: A Leader in Education and Innovation
With over 25 years of experience, Luis has built a remarkable career in scaling ventures. One of his notable achievements was expanding an online university from 30 to over 12,000 students—a feat that required innovation, creativity, and a deep understanding of online education.
This experience laid the foundation for his latest endeavor: PETE Learning.
Tackling Challenges in Online Education
Luis shared two significant challenges in online education:
Content Delivery Without an Instructor: How do you ensure learners receive engaging, effective instruction when the teacher isn’t physically present?
Scaling Assessment Methods: Traditional testing can’t adequately measure student learning at scale, requiring innovative evaluation methods.
These hurdles inspired Luis to rethink how technology could address gaps in the education system.

The Birth of PETE Learning
In collaboration with a former fintech executive, Luis co-founded PETE Learning—a company that uses generative AI to revolutionize how organizations create training materials and evaluate learning outcomes.
PETE’s platform offers:
Rapid Course Creation: AI-generated instructional materials tailored to specific needs
PETE streamlines the creation of instructional materials, allowing you to focus on making an impact. From crafting course descriptions and learning outcomes to developing lessons, resources, and assessments, PETE handles the details so you can prioritize what matters most.
Interactive Simulations: Tools to assess knowledge and skills dynamically
With PETE Learning, you can easily host, manage, and distribute content within your own virtual academy—no need for a dedicated training department. You can also create customized courses tailored to the specific needs of your learners. PETE's platform adapts training content to enhance engagement and provide an optimal learning experience.
These features help organizations provide personalized, effective learning experiences at scale.
Bridging the Gap for Latino Entrepreneurs
Our conversation took an exciting turn as we discussed applying PETE’s platform to Latino Founders, a nonprofit accelerator program I co-founded with Juan Barraza and Edgar Navas.
PETE’s tools could establish a robust learning management system to:
Assess entrepreneurs' baseline knowledge
Identify candidates ready for the accelerator program
Provide tailored training and mentorship to empower growth
This innovative approach could pave the way for more entrepreneurs to build successful ventures.
Pricing and Implementation
Luis detailed PETE’s pricing model, which ranges annually for organizations with 100-700 employees. The onboarding process is comprehensive, ensuring the AI understands the organization’s unique content and needs, guaranteeing maximum effectiveness.
Looking Ahead
Luis Garcia’s work at PETE Learning exemplifies how technology can transform education and training. By addressing the challenges of content delivery and assessment at scale, PETE is not just innovating but shaping the future of learning.
Have you tuned in yet? Listen to the full episode with Luis Garcia here and discover how generative AI is revolutionizing learning (available January 25, 2025).
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