What Is Generative AI Optimization? How To Turn Digital Strategy Into AI-Ready Growth with Corey Morris
- The Shades of Entrepreneurship™
- 9 minutes ago
- 3 min read
Learn how structured content, semantic clarity, and AI-first thinking help brands thrive in the age of generative search.
Who Is Corey Morris?
Long before "digital marketing" was a buzzword, Corey Morris was already coding websites and experimenting with online strategy. With over 20 years of experience spanning SEO, paid media, and web development, he now leads Voltage, a Kansas City-based agency focused on helping service-based businesses—especially in healthcare and nonprofit sectors—navigate the new digital landscape.
He’s also the author of The Digital Marketing Success Plan, a tactical framework that helps founders stop wasting money and start converting traffic into meaningful growth.
What Is Generative AI Optimization—and Why Should You Care?
Generative AI Optimization (GAIO) is the future of discoverability. Unlike traditional SEO, GAIO prepares your content to be understood, surfaced, and cited by AI tools like ChatGPT, Gemini, and Perplexity.
“Search isn’t just Google anymore,” Corey says. “If you’re not optimizing for AI tools, you’re already behind.”
Corey and his team now build AI-first content strategies—ones that help clients show up not just in search engines, but inside AI conversations, snippets, and summaries.
From Employee to Owner: A Strategic Transition
Corey didn’t start Voltage. He earned ownership through a structured transition, rising from employee to president and eventually acquiring the agency.
“I was already leading the vision, so when I stepped into ownership, it was seamless for the team,” he shares.
With guidance from the Agency Management Institute, Corey created a one-year roadmap that prioritized transparency, team buy-in, and leadership continuity.
What Makes Voltage Different: Strategy First, Always
At Voltage, Corey ditched the “full-service agency” model in favor of deep expertise in a few core areas:
SEO (Search Engine Optimization)
Google Ads / Paid Search
Website Strategy & Development
Everything else—like content writing or social media—is handled through vetted partners, keeping the agency lean, focused, and results-driven.
“We’d rather be best-in-class at a few things than mediocre at everything.”
The Big Mistake Most Marketers Still Make
Too many marketers are stuck in 2010.
“If someone’s still obsessing over keyword density—run,” Corey warns.
Where Today’s Growth Comes From:
Topic clusters and semantic search
User intent and behavior
Platform-specific optimization (including AI tools)
Outcome-based metrics, not vanity numbers
This is the new playbook for both SEO and GAIO.
A Blueprint for Founders: The START Framework
Corey’s book, The Digital Marketing Success Plan, breaks down a repeatable system for marketing that works—across both traditional and AI-driven ecosystems.
START Framework:
S – Set clear, measurable goals
T – Target the right audience and personas
A – Assess current tactics and gaps
R – Review performance regularly
T – Track, iterate, and improve
It’s not about being everywhere—it’s about being where it counts.
Visit TheDMSP.com to download the book—or message Corey and he’ll send it to you free.
Who Voltage Helps—and Why It Works
Voltage works primarily with:
Healthcare providers and systems
Education and research institutions
Service-based businesses and nonprofits
What they deliver:
Clear digital strategies
AI-optimized websites and content
SEO and paid campaigns that convert
Smarter tracking of ROI and attribution
“Whether we build it or guide it, we make sure clients see the full picture—not just a pretty report.”
The Future of Search: AI-First Thinking
Corey believes we're entering the AI-first era of marketing.
That means businesses must:
Shift from keyword stuffing to semantic depth
Write content that answers real questions clearly
Align with AI training needs: structured, trustworthy, and helpful
Focus on performance metrics that matter, like revenue and conversion rates
“Your brand should be findable inside an AI response—not just a Google search result.”
Listen to the Full Interview
Episode 207: The Shades of Entrepreneurship dives deeper into:
Corey’s transition from employee to owner
Common traps in digital marketing
Why AI optimization is a must
How founders can take action without wasting time or budget
Useful Links
Contact Corey: via website or LinkedIn
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