Sam Pantazopoulos: The Shades of Entrepreneurship

Introducing Samantha Pantazopoulos @ 0:00

Samantha Pantazopoulos, the CEO and co-founder of Viver, a retail marketing intelligence platform, shares her background growing up in Maryland and moving to California for college. She discusses her early entrepreneurial ventures with her childhood neighbor and co-founder, including a lawn care business, podcast, and rock band.

Overview of Viver's business model @ 3:13

Samantha explains that Viver helps consumer brands create and distribute discounts and promotions, powering the incentivization process for brands to retain and acquire customers. This is a key tool for brands to drive online shopping and sales.

Importance of customer feedback and iteration @ 4:47

Samantha emphasizes the critical role of customer feedback in shaping and evolving Viver's product and business model. She shares how they pivoted from an initial consumer app idea to the current retail-focused platform based on customer input and market needs.

The value of accelerator and incubator programs @ 22:10

Samantha discusses the benefits of participating in accelerator and incubator programs, including learning how to effectively pitch, communicate ideas, and build relationships. She highlights how these programs were instrumental in Viver's early development and securing funding.

Advice for aspiring entrepreneurs @ 33:24

Samantha provides advice for entrepreneurs, including not "buying invisible enemies" by worrying about hypothetical problems, focusing on the core value proposition, and having the courage to just start and figure things out along the way.

Viver's future plans and mission @ 35:20

Samantha shares Viver's goal of growing the business as large as possible in order to have the greatest positive impact. The focus is on building a highly performant and impactful platform that can be leveraged to do good.