Jade Scherr: The Shades of Entrepreneurship

Jade Scherr's entrepreneurial journey @ 0:00

Jade Scherr, founder of marketing agency HexaHive, discusses how she started the company 5 years ago to help businesses, especially mid-sized ones, focus on the right marketing strategies and solutions rather than just executing random campaigns. She explains the meaning behind the HexaHive name and how the company aims to be a true partner in clients' growth.

The importance of aligning marketing and sales @ 6:47

Jade emphasizes the need for marketing and sales teams to work closely together, not just report to each other. She shares an example of a construction client where marketing was driving leads but sales couldn't convert them, highlighting the importance of aligning these functions to drive real business impact.

Finding a client's "true north" @ 8:19

Jade explains her approach to helping clients identify their true objectives and purpose, rather than just focusing on surface-level metrics. She stresses the importance of getting to the root of "why" a business needs certain marketing outcomes, rather than defaulting to tactics.

Branding and consistency @ 9:48

Gabriel and Jade discuss the importance of brand consistency across all marketing touchpoints, from visual identity to messaging. They highlight examples like Target and Starbucks that have built strong, recognizable brands through consistent experiences.

Overcoming marketing challenges @ 31:23

Jade outlines two key challenges she sees clients face: 1) uncertainty around whether they are focusing on the right marketing activities, and 2) difficulty integrating marketing with other functions like sales as the business scales. She emphasizes the need to stay grounded in the "why" behind marketing efforts.

Advice for aspiring entrepreneurs @ 41:56

Jade advises aspiring entrepreneurs to stop overthinking marketing and instead be intentional - understand the true purpose behind their efforts, not just do things because they "should." She encourages being willing to experiment and pivot based on results, rather than sticking to rigid plans.