In one episode I welcomed Lu-el Fantroy owner of a creative design studio, Help Humans, which got me thinking, what is a creative design studio, why is it important, and why should an entrepreneur care?
A Creative Studio is a collaborative group that brings together all the creative disciplines working on marketing and brand topics. This includes designers, copywriters, and the visual team. Everyone can bounce ideas off each other, which fosters creativity.
Creative design involves using computer-generated imagery and digital animation to visualize a product. It aims to produce unique and memorable designs that stand out so that customers may easily identify a brand or product.
Think of a design studio as a convergence of thinking. It allows professionals to delve into created thoughts, visions, and ideas with a group to create an offering of sorts, a piece of art, a movie, a physical product, in a short amount of time. In short: it is a brainstorming session.
But why is this important?
As an entrepreneur – have you ever wanted to improve a product? I know I have! In fact, if anyone wants to help me solve the issue with the cabinet over the fridge never being attainable let us connect – me and my boy Ivan have an idea.
And a big shoutout to Ivan for kicking cancers ass – I love you man!
Ok back to why this is important – well, have you brushed your teeth before? A toothbrush is a fitting example of the power of design, according to Columbia Entrepreneurship Innovation and Design. Look at the improvement in smart phones over the last several years.
Their improvement is so vast, this next entrepreneur has used the iPhone to create a digital brand.
When we had a kid the first thing, we bought was a butt wipe warmer – what? I did not even know the butt wipes needed to be warmed let alone there was an actual warmer for it! But that is the improvement of design.
The process of design is useful not only for building great products, services, or solutions, but also for pursuing a more creative and open-minded approach to life, according to Columbia Entrepreneurship Innovation and Design.
Now small design studios have some advantages over large ones, like equal amount of talent, for less money. Smaller spaces and smaller staff usually mean lower overhead costs.
A well-located design studio will cost a lot of money in a downtown district vs a studio ran from a garage, say.
Small groups can also provide better communication in some cases. Think back to the telephone game we used to play in school. Communicating with one person or a smaller group is much easier than speaking to a large agency.
It also helps feel connected to the client. It is exceedingly difficult to not feel like a number when working with a larger organization, and that is why the entrepreneur should care.
This is not a knock on larger creative design studios. This is more of a plea to entrepreneurs to identify other entrepreneurs in creative spaces.
As I have stated before, we are a global community of entrepreneurs. There are so many creative solutions yet to be uncovered, and these small creative studios can help.
But do not take my word for it. Great out there, network, and create – who knows what can be created.
Together.