John Horn's background and Stub Group's founding @ 0:00

John Horn shares how he got started in the digital marketing industry, explaining that he was employee #1 at Stub Group, a company founded to help businesses navigate the transition to online advertising. He discusses how Stub Group initially learned to run Google Ads for their own business before expanding to provide those services to clients.

The value of understanding business context @ 3:35

John emphasizes the importance of not just having technical expertise in platforms like Google Ads, but also understanding the unique business context and goals of each client. He explains how this allows Stub Group to craft more effective strategies compared to agencies that just focus on the mechanics of the advertising platforms.

Targeting the right customers on Google Ads @ 5:36

Using the example of selling t-shirts, John outlines how Stub Group evaluates whether Google Ads is the right platform for a business, and then how they identify the most relevant and profitable target audience to focus advertising efforts on. He discusses the importance of understanding the customer journey and purchase intent.

Segmenting audiences and tailoring messaging @ 9:50

John provides examples of different ways businesses can segment their target audiences, such as by geography, purchase intent, B2B vs B2C, and price point. He emphasizes the need to craft messaging and user experiences that are specifically tailored to each audience segment.

The challenges of ad account suspensions @ 32:00

John discusses the growing problem of Google suspending ad accounts, often without clear explanation. He shares how Stub Group has built an entire team focused on helping businesses get their suspended ad accounts reinstated and stay compliant with Google's policies.

The Stub Group difference and how to connect @ 36:13

John outlines Stub Group's approach of providing strategic, business-focused marketing guidance rather than just technical platform expertise. He invites listeners to reach out to Stub Group through their website to learn more about their services and how they can help businesses scale their digital marketing efforts.