top of page
Writer's pictureGabriel Flores

Overcoming Imposter Syndrome as an Entrepreneur: You Belong Here

Updated: Oct 7

Title: Overcoming Imposter Syndrome as an Entrepreneur: You Belong Here


In a recent episode of The Shades of Entrepreneurship, I had the pleasure of speaking with a guest from Ashland, Oregon Lia Dugal, who owns Cafe Girl Thriving Artists.


Cafe Girl Thriving Artists. as a film and media company, under the former name Cafe-Girl Productions.

Cafe-Girl Thriving Artists on The Shades of Entrepreneurship podcast

While Ashland is a charming region in the southern part of Oregon, known for its natural beauty and tight-knit community.


But during our discussion, we ventured into a topic that hits close to home for many entrepreneurs: Overcoming Imposter Syndrome as an Entrepreneur: You Belong Here


What Is Imposter Syndrome, and Why Should Entrepreneurs Care?


Imposter syndrome is the persistent feeling that you don’t belong, that your success is undeserved, and that at any moment, others will "figure out" that you’re a fraud. Despite evidence of competence, people experiencing imposter syndrome often downplay their achievements and attribute their success to luck rather than skill or hard work.


This issue is particularly common among high achievers, which is why it’s so important to address it—especially as an entrepreneur. Whether you're just starting out or running a successful business, you’ve probably felt imposter syndrome at some point. I know I have—and sometimes, I still do.


It’s that nagging thought: "When will they realize I don’t belong here?"


My Journey with Imposter Syndrome


If you’ve followed me this far, you’ve heard parts of my personal story. From my early days in school to my ventures as an entrepreneur, I’ve faced moments where I felt like an outsider. As entrepreneurs, many of us grapple with this internal dialogue, thinking we don’t measure up to others’ expectations.


Recently, I gave a presentation on Overcoming Imposter Syndrome at the Society of Hispanic Professional Engineers in Vancouver, Washington, and the response was incredible. It was clear to me that this is a topic that resonates deeply with people—especially entrepreneurs navigating a world of uncertainty, constant change, and risk.


Why Entrepreneurs Need to Understand Imposter Syndrome


Entrepreneurs are no strangers to self-doubt. The road is tough, and success is never guaranteed. But recognizing and confronting imposter syndrome is critical for long-term growth and mental well-being. If we don’t address it, it can hold us back from seizing opportunities, celebrating our wins, and taking bold risks.


Here are a few tips to help you battle imposter syndrome and thrive as an entrepreneur:


1. Acknowledge Your Accomplishments


It’s okay to highlight your achievements. This isn’t about bragging; it’s about recognizing your hard work. I’ve said it before, and I’ll say it again: I’ve never failed a day in my life. I’ve either succeeded or learned. Failure is not trying at all. As Henry Ford once said, “Failure is only the opportunity to begin again, more intelligently.” By acknowledging what you’ve accomplished, you open doors to new opportunities. Celebrate your milestones, and let them fuel your next move.


2. Stop Comparing Yourself to Others on Social Media


Social media is a curated highlight reel, often showcasing the best moments while hiding the struggles behind the scenes. Comparison is the thief of joy, and it’s easy to feel inadequate when we measure ourselves against carefully crafted profiles. Instead, focus on rewriting your internal dialogue. When you walk into a room full of brilliant people, don’t think, "I don’t belong." Instead, recognize the opportunity you have to learn from others' brilliance. You deserve to be there.


3. Visualize Success, Not Perfection


We’ve all heard the phrase, "Perfect practice makes perfect." But the truth is, perfection is unattainable, and failing to achieve it doesn’t make you a fraud. Focus instead on visualizing success—whether it’s landing a big client, delivering a stellar presentation, or even brewing the perfect cup of coffee. Remember, the last person to achieve perfection allegedly walked on water. Let go of the need for perfectionism, and focus on progress.


4. Embrace "Fake It ‘Til You Make It"


The phrase "Fake it ‘til you make it" is often misunderstood. It doesn’t mean you should deceive others. Rather, it’s about projecting confidence while you work on building your competence. One of the best ways to embody this principle is through networking. Surround yourself with like-minded individuals who can support and uplift you. Join Facebook groups, Reddit forums, or local entrepreneur meetups. Networking builds confidence, and having a strong support system can be a lifeline during tough times.


5. Seek Help When You Need It


There’s no shame in asking for help, whether from a friend, mentor, family member, or even a professional. We need to remove the stigma around seeking support. Kindness and compassion—toward ourselves and others—are essential for maintaining realistic expectations. As entrepreneurs, we often feel like we have to carry the weight of the world on our shoulders, but it’s okay to lean on others.


Why Should Entrepreneurs Care About Imposter Syndrome?


Lia Dugal Founder of CAFE-GIRL Thriving Artists on The Shades of Entrepreneurship podcast

Entrepreneurship can be isolating, especially when you’re constantly battling feelings of self-doubt.


Understanding imposter syndrome and learning how to overcome it is crucial for your mental health and the success of your business.


When you’re bogged down by doubt, you’re less likely to take the risks that could lead to your next big breakthrough.


There’s been a growing sense of isolation and burnout among entrepreneurs around the world, and even here locally. The path to success as an entrepreneur is full of obstacles.


Fame and fortune aren’t guaranteed, but community support is a powerful antidote to isolation. Remember: we’re all in this together.


And sometimes, simply knowing that others believe in you can be the push you need to keep going.


We’re All Part of a Global Entrepreneurial Community


At the end of the day, we’re more than just business owners—we’re members of a larger community. Supporting each other is key. While Amazon and large corporations will be fine if we shop elsewhere, it’s our local entrepreneurs and small businesses that need our support. We are a global community, and each of us plays a role in its success.


So the next time you feel like an imposter, remember this: You belong here. You’ve earned your place. And as a fellow entrepreneur, I’m rooting for you every step of the way. Together, we can overcome imposter syndrome and build thriving businesses that make our communities stronger.


We are a global community. We are citizens of Earth. We are entrepreneurs.


 

Supporting The Shades of Entrepreneurship podcast with just $5 a month helps us create high-quality content, bring on inspiring guests, and reach a wider audience to empower more entrepreneurs.


 

Comments


Commenting has been turned off.
bottom of page