In one episode of The Shades of Entrepreneurship, I had the pleasure of welcoming Nisi Harrel, Founder of Twerk N Fab.
Twerk N Fab was created by Body Empowerment Influencer Renise ‘Nisi’ Harrel to bring together both twerk culture and fitness. What manifested is a fun, sexy, and freeing dance class that is a safer space for all bodies.
As an entrepreneur, choosing the right structure for your business is one of the most important decisions you’ll make. It affects everything from your liability to how you’re taxed, so it’s essential to get it right from the start.
There are four main types of business structures: Sole Proprietorship, General Partnership, Limited Liability Company (LLC), and Corporations (which are divided into S-Corporations and C-Corporations). Each structure comes with its own set of benefits and drawbacks, and I’m here to help break it down so you can make the best decision for your business.
Sole Proprietorship: The Simplest Structure
A Sole Proprietorship is the most straightforward business structure, ideal for a single owner who wants to start a business without much complexity.
As a sole proprietor, you own an unincorporated business, meaning there is no legal distinction between you and the business. You’ll pay personal income tax on the profits earned from the business, and you don’t need to apply for an Employer Identification Number (EIN), unless you plan to hire employees.
Common examples of sole proprietors include:
- Real estate agents
- Freelancers
- Artists
- Consultants
- Landscapers
- Podcast hosts (like myself!)
While this structure is easy to set up, the downside is personal liability. If your business runs into financial trouble or gets sued, your personal assets (like your car or home) could be at risk.
Limited Liability Company (LLC): Protecting Personal Assets
The Limited Liability Company (LLC) is one of the most popular business structures in the U.S. because it offers the best of both worlds.
An LLC provides the liability protection of a corporation but the tax flexibility of a partnership or sole proprietorship. In other words, if your LLC is sued, your personal assets are protected, and only the company’s assets can be used to settle debts or legal liabilities.
Many well-known companies operate as LLCs, including:
The LLC structure is attractive for entrepreneurs who want to separate their personal and business assets while still maintaining a relatively simple business structure.
However, it’s important to note that while LLCs offer protection, they also come with some administrative duties, such as filing annual reports and keeping detailed financial records.
General Partnership: Shared Responsibility and Liability
A General Partnership is a business structure where two or more individuals agree to share profits, assets, and liabilities.
Unlike an LLC, partners in a general partnership have unlimited liability, meaning their personal assets can be used to pay off the business’s debts. This can be risky, as each partner is also legally responsible for the actions of the other partners.
Common examples of general partnerships include:
Law firms
Independent medical practices
Architectural firms
Family-owned businesses
One of the benefits of a general partnership is that it’s easier to set up than a corporation, but the downside is the risk involved with shared liability.
It’s crucial that partners have a solid agreement in place to outline each person’s responsibilities and how profits will be distributed.
Corporations: S-Corp vs. C-Corp
Corporations are more complex business structures and are divided into two main categories: S-Corporations (S-Corp) and C-Corporations (C-Corp). While both types of corporations offer limited liability protection for owners, they are taxed differently, and understanding the distinction is key for any entrepreneur.
S-Corporation (S-Corp): Best for Small Businesses
An S-Corp is a type of corporation that allows the business to pass its income (along with losses, deductions, and credits) directly to shareholders, who report it on their personal tax returns. This allows the business to avoid double taxation—where the company is taxed on its profits, and the shareholders are taxed on their dividends.
S-Corps are typically small businesses with 100 or fewer shareholders, which makes them a popular choice for entrepreneurs looking to incorporate without the complexity of a C-Corp. One of the key advantages of an S-Corp is the ability to take advantage of the tax benefits of a partnership while enjoying the liability protection of a corporation.
C-Corporation (C-Corp): For Larger, Publicly Traded Companies
A C-Corp is a more formal business structure, typically used by larger companies. Unlike an S-Corp, a C-Corp is subject to double taxation—the company pays corporate taxes on its profits, and shareholders pay taxes on any dividends they receive. However, C-Corps can have an unlimited number of shareholders, which makes them ideal for businesses that plan to go public or attract a large number of investors.
Almost all publicly traded companies, like Nike, are C-Corps. Interestingly, Nike is also structured as an LLC through Swoosh LLC, which holds a significant amount of the company’s shares. This type of setup allows the company’s leadership to maintain control while benefiting from the flexibility of an LLC.
Choosing the Right Structure for Your Business
Understanding the differences between these business structures is essential for any entrepreneur.
While the choice might seem overwhelming, it’s important to weigh the pros and cons of each structure and consider factors like:
Liability: Do you want to protect your personal assets?
Taxation: How do you want your business to be taxed?
Complexity: How much administrative work are you willing to take on?
Future Growth: Are you planning to take on investors or go public?
If this feels like a lot to process, don’t hesitate to seek help from a lawyer or financial advisor. It’s better to ask for guidance early on than to find out later that you’ve chosen the wrong structure for your business goals.
Final Thoughts: Take the Time to Understand Business Structures
Choosing the right business structure is a crucial decision for any entrepreneur, and it’s one that requires careful thought.
While it may seem daunting, taking the time to understand the options will set you up for success in the long run.
And remember—if this process seems overwhelming, don’t be afraid to ask for help.
There’s no shame in reaching out to professionals or mentors for advice.
After all, being an entrepreneur means knowing when to rely on the expertise of others to help you make the best decisions for your business.
Whether you’re a sole proprietor, LLC, general partner, or planning to incorporate as an S-Corp or C-Corp, the most important thing is to build a business that works for you.
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