During an episode of The Shades of Entrepreneurship podcast, I had the pleasure of chatting with Jade Scherr, founder of the marketing agency HexaHive.
HexaHive, a dynamic, woman-owned marketing agency based in Bismarck, North Dakota, is redefining what it means to be a true partner in business growth.
With a team of creative, dedicated professionals, HexaHive works closely with businesses across the Midwest to help them achieve their unique goals. They go beyond typical marketing tactics by focusing on purposeful, results-driven strategies that align with each client’s vision and objectives.
HexaHive doesn’t just execute campaigns—they become an extension of their clients’ teams, genuinely invested in their success.
Jade’s expertise in navigating the marketing funnel, combined with her entrepreneurial grit, has driven her agency’s success over the past five years. She shared her journey, the challenges she's faced, and the strategies she believes make for a successful entrepreneur.
Here’s a dive into the insights Jade shared about aligning marketing and sales, finding a company’s “true north”, and keeping a consistent brand.
Read: Navigating the Marketing Funnel: Insights from Jade Scherr on The Shades of Entrepreneurship
Building HexaHive and a Vision for Purpose-Driven Marketing
Jade Scherr’s journey as an entrepreneur started with a clear purpose: helping businesses focus on strategic marketing rather than random acts of advertising.
When Jade founded HexaHive, she chose the name to reflect a collaborative, structured approach—like the cells of a hive, each client’s strategy would be tailored yet aligned with their overarching goals. For her, successful entrepreneurship in marketing is about becoming a true partner in her clients’ growth rather than just an external agency.
Over the past five years, HexaHive has become a go-to marketing partner, especially for mid-sized businesses looking to refine their marketing funnel. Jade’s success stems from her dedication to finding that “true north” for each client—the central purpose driving their marketing goals.
Aligning Marketing and Sales for Maximum Impact
A common hurdle Jade sees in businesses is the disconnect between marketing and sales. Marketing teams may be generating leads, but without a strong sales alignment, these leads often fail to convert.
Jade shared a story about a construction client where marketing was bringing in leads, but sales struggled to close.
This experience underscored her belief that aligning these functions is essential; without collaboration, even the most robust marketing funnels can fall short of delivering real business impact.
Her advice for entrepreneurs?
Don’t let marketing and sales work in silos. Successful entrepreneurship relies on cohesion across all business functions.
Discovering Your “True North”
One of the most compelling parts of our conversation was Jade’s take on finding a business’s “true north”. Rather than just chasing clicks, likes, or other surface metrics, Jade urges entrepreneurs to understand the underlying “why” of their marketing efforts. She believes that clarity of purpose is what allows brands to connect meaningfully with their audience, leading to more effective marketing that aligns with core business goals.
Her approach at HexaHive involves asking clients to reflect on what they genuinely want to achieve and why they need it—questions that go beyond tactics to get at the heart of the brand’s mission.
This emphasis on purpose-driven marketing ensures that every campaign they create is grounded in authenticity.
The Importance of Branding and Consistency
Jade and I also explored the role of brand consistency in building trust. In her view, a brand’s visual identity, messaging, and values should be clear and coherent across all platforms.
She pointed to examples like Target and Starbucks, brands that have cultivated strong identities through consistent customer experiences. Brand consistency builds recognition and trust, which is critical for any business looking to make a lasting impact.
For HexaHive, the goal is to create a recognizable and relatable brand experience at every touchpoint. Jade’s focus on brand integrity underscores her belief that successful marketing extends beyond individual campaigns—it’s about fostering a lasting connection with the audience.
Overcoming Marketing Challenges: Focus and Integration
When it comes to scaling a business, Jade shared that many clients struggle with two main challenges: deciding where to focus their marketing efforts and integrating marketing with other functions like sales.
These are common growing pains for any business, but Jade emphasizes that staying true to the “why” behind marketing efforts can help maintain direction and focus.
To navigate these challenges, HexaHive takes a customized approach with each client, helping them integrate their marketing activities seamlessly with other departments. This way, as the business grows, its marketing remains cohesive and aligned with the company’s broader objectives.
Advice for Aspiring Entrepreneurs
Jade’s advice to aspiring entrepreneurs? Stop overthinking marketing.
She encourages people to be intentional: understand the purpose behind each effort, experiment, and be ready to pivot based on results. Her perspective speaks to a core principle of successful entrepreneurship: staying agile and purpose-driven in an ever-changing market.
Jade Scherr’s journey and insights highlight the power of a well-executed marketing funnel, a deep understanding of purpose, and the importance of alignment between marketing and sales. For those on their own entrepreneurial journeys, Jade’s story is a reminder of the value of staying focused, authentic, and adaptable.
Want to hear more of Jade’s story and insights? Listen to the full episode on The Shades of Entrepreneurship and explore what purpose-driven marketing could do for your business.
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