Ryan Millman: The Shades of Entrepreneurship

Ryan Millman's entrepreneurial journey @ 0:00

Ryan shares his background, starting with not being interested in school as a kid but always dreaming up business ideas. He started his first company at age 21 in the early days of social media, and has since founded 5 companies, growing one to $50 million in annual revenue. He discusses the ups and downs of entrepreneurship and the importance of optimism and resilience.

Undigital and in-package personalization @ 2:39

Ryan explains how his current company, Undigital, provides a platform for brands to personalize the packaging and collateral included in each customer's order. This allows them to deliver highly relevant, customized messaging and offers to drive increased customer engagement and loyalty. He discusses the data-driven, automated process and the significant lift in reorder rates that brands see.

The importance of customer experience and brand loyalty @ 8:14

Gabriel and Ryan discuss the critical role of customer experience in building a successful brand. They emphasize the need to make customers feel valued and connected through personalized interactions, and the long-term benefits of cultivating brand loyalty versus just acquiring new customers.

Advice for aspiring entrepreneurs @ 39:13

Ryan provides advice for entrepreneurs, emphasizing the importance of clearly defining your ideal customer profile and proactively reaching out to that target market. He stresses the value of optimism, resilience, and surrounding yourself with the right team to drive growth.

Recap and closing thoughts @ 43:58

Gabriel and Ryan wrap up the discussion, reiterating the key themes around customer experience, brand loyalty, and the entrepreneurial mindset. They encourage listeners to continue learning and pursuing their entrepreneurial dreams.