Monique Hayward: The Shades of Entrepreneurship

Monique's background and career journey @ 0:00

Monique Hayward shares her background, starting with her initial interest in journalism and transition to public relations. She describes her corporate career path, working at companies like Tektronics, Intel, Microsoft, and now a startup called Inactify.ai as the Chief Marketing Officer. Monique also discusses her entrepreneurial ventures, including owning a restaurant business called Dessert Noir Cafe Bar and running a personal chef and vacation rental business.

The importance of marketing and storytelling @ 6:38

Monique explains how her journalism background and focus on clear, credible communication has shaped her approach to B2B marketing. She emphasizes the importance of understanding your audience, crafting compelling stories, and using marketing to enable customer relationships. Monique shares how she leveraged marketing to drive publicity and awareness for her restaurant business.

Advice for scaling a business @ 39:23

Monique provides guidance on scaling a business, focusing on three key areas: scaling yourself as the founder/leader, scaling your team, and scaling the solution/product you offer. She recommends bringing on specialized expertise, empowering your team, and investing in infrastructure to support growth. Monique also emphasizes the importance of financial prudence and organic growth.

Monique's future plans and offering advice @ 46:40

Looking ahead, Monique shares her desire to focus more on coaching, advising, and giving back to the entrepreneurial community. She also expresses her continued entrepreneurial spirit and openness to starting new ventures. Monique offers to connect with listeners and provide mentorship, especially in the marketing and branding space.

Recap and next steps @ 49:32

Gabriel summarizes key takeaways from the conversation and encourages listeners to connect with Monique through her website and social media. He also mentions opportunities for listeners to engage further with the Shades of Entrepreneurship community, including through the newsletter, YouTube channel, and Patreon membership.