Summary

Jason Greenwood: The Shades of Entrepreneurship

Jason Greenwood's background and expertise @ 0:00

Jason Greenwood has over 24 years of experience in the e-commerce industry, working on the agency side, building agencies, and owning his own e-commerce consultancy for the past 4 years. He specializes in helping B2B e-commerce businesses, particularly those doing $20 million to $1 billion in annual GMV, with their tech and operations.

Jason's consulting process and approach @ 2:14

Jason's consulting engagements typically begin with an extensive discovery process, where he asks over 150 questions to deeply understand the client's business, technology stack, processes, pain points, and the customer experience they want to create. He emphasizes the importance of starting with the desired customer experience rather than jumping straight to technology solutions.

Overcoming resistance to e-commerce @ 3:54

One of the biggest challenges Jason faces is getting internal buy-in for e-commerce, particularly from sales teams who may feel threatened by the introduction of a new digital channel. Jason advocates for empowering sales teams to focus on relationship-building and hunting new accounts, while automating administrative tasks through e-commerce.

The benefits of digitizing B2B operations @ 8:28

Digitizing B2B operations can provide significant benefits, including increased efficiency, cost savings, and better customer experiences. Jason helps clients identify opportunities to integrate their systems, automate processes, and offer self-service capabilities that make it easier for customers to do business with them.

Jason's personal brand and content strategy @ 30:56

Jason has built a strong personal brand and following by consistently creating and sharing high-quality content, even before starting his own consultancy. This has led to speaking opportunities, industry relationships, and a loyal audience that has helped sustain his business, especially during economic downturns.

Advice for aspiring entrepreneurs @ 43:23

Jason's key advice for aspiring entrepreneurs is to focus on building your personal brand and audience before you need them, as this can significantly ease the path to starting and growing your own business. He emphasizes the importance of empathy, intent, and travel in developing a well-rounded entrepreneurial mindset.