Camilla Moore: The Shades of Entrepreneurship - November 14

Camilla's background and expertise @ 0:00

Camilla Moore is a doctor of prior practice with 17 years of experience. She previously owned a multi six-figure medical practice that she sold in 2018, and now focuses on stress management and burnout training, working mostly online and doing workshops in the local Rhode Island area.

The SMART program and its benefits @ 4:00

Camilla explains the SMART program, which stands for Stress Management and Resiliency Training. It is an evidence-based program that uses tools like the SMART goal framework to help people change mindsets and remove barriers to execution. The SMART approach provides a structured way to set specific, manageable, actionable, reasonable, and time-based goals.

The importance of addressing burnout in healthcare @ 5:25

Gabriel and Camilla discuss the significant issue of burnout among healthcare providers, noting that the US loses about 300 providers to suicide annually. They explain the differences between acute stress, chronic stress, and burnout, highlighting how burnout is an environmental issue where providers feel their efforts are not seen, heard or valued.

Camilla's entrepreneurial journey @ 13:40

Camilla shares her experience starting and growing her first business, a private chiropractic practice, which she later sold. She emphasizes the importance of trusting your intuition, focusing on your mission and values, and building a strong support system when transitioning to entrepreneurship.

Marketing strategies for niche service providers @ 32:00

Camilla and Gabriel discuss effective marketing tactics for Camilla's current stress management and burnout coaching business, including targeting specific high-stress professional audiences, providing free sample services at events, and using those opportunities to capture leads and build an email list for ongoing engagement.

Recap and next steps @ 45:04

Gabriel summarizes key takeaways from the discussion, encourages listeners to check out Camilla's online presence and services, and emphasizes the importance of being transparent about one's own mental health journey as an entrepreneur.