If you've been asked to give a public speech, you may wonder: what is public speaking and why is public speaking important? Those questions are quite logical if you've never thought much about public speaking before.
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Public speaking is important in both business, education, and the public arena. There are many benefits to speaking in public whether you're an individual or a business.
In this article, we'll define public speaking for you. We'll discuss the importance of public speaking in general. We'll also cover the importance of public speaking in business. Plus, we'll share some resources to help you become a better public speaker. This includes some public speaking examples.
Also, if you want to pursue speaking in public yourself, download our free eBook: The Complete Guide to Making Great Presentations. It'll help you master the complete presentation process.
What Is Public Speaking & Why It's Important (Quickstart Video)
If you're reading this, you're probably asking the question "what public speaking"? You may even be faced with prospect of creating a public speech yourself.
Or maybe you just want to know "why is public speaking important"?Whatever your situation, we've got you covered with this short video that gives a public speaking definition and provides you with some tips to make a better public speech.
To learn even more about public speaking and why it's important, study the written tutorial below.
Jump to content in this section:
A Public Speaking Definition
- A public speaking presentation is different from an online presentation because an online presentation is available any time. A public speech is typically limited to a specific time or place.
- Online presentations often use slideshows. Or they use pre-recorded videos of a speaker. (This includes recordings of a live public speaking presentation).
Because speaking in public is done before a live audience, you need to consider some special factors. We'll touch on those shortly.
Now you've got an understanding of the meaning of public speaking so let's take a quick look at the history of (and the importance of) public speaking.
A History of Public Speaking
What is the history of public speaking? And why is public speaking important?
There's a good chance that there's been public speech, in one form or another, as long as there've been people. But most public speaking experts involved with public speaking in business communication, trace the origins of modern public speaking back to ancient Greece and Rome.
Of course, those societies didn't have slideshows to help with public speech. But they did have a need for speaking in public. As a result, they developed public speaking methods that are still studied today.
The Latin style of public speaking was popular in the U.S. and Europe until the mid-20th century. After World War II, a less formal and more conversational speaking style of speaking became popular. Also, electronic tools became available to enhance public presentations.
Towards the end of the 20th century, electronic tools migrated to the computer. They evolved into the computer software tools. PowerPoint, is one of those tools that we know and use today.
Don't be fooled, though. Even though today's public speeches are less formal, they still need to be well organized. More on that later. Now let's take a look at the importance of public speaking.
The Importance of Public Speaking
If you ask most people, they'll probably say they don't like public speech. They may even admit to being afraid of it since fear of public speaking is a very common fear. Or they may just be shy or introverted. For those reasons, many people avoid speaking in public if they can. If you're one of those people who avoid speaking in public, you're missing out.
You may be wondering, what is public communication, and how can it benefit me? Over the years, public speaking in communication has played a major role in education, government, and business. Words have the power to inform, persuade, educate, and even entertain. And the spoken word can be even more powerful than the written word in the hands of the right speaker.
Whether you're a small business owner, or a student, you'll benefit from improving your public speaking skills. Some benefits to speaking in public include:
- improves confidence
- better research skills
- stronger deductive skills
- ability to advocate for causes
- and more
Speaking in public is especially important for businesses to market their offers. This allows them to get their message in front of potential customers. Sales people and executives are often expected to have good public speaking skills. To learn more about some of the benefits of speaking in public, review the following article:
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Next, let's explore the methods you can use to become better at speaking in public.
How to Become Better at Public Speaking (5 Quick Tips)
Okay, so now you understand the benefits of public speaking. You might be a little more interested in the topic. Still, you might think it's not for you. Maybe you gave a speech once and it didn't go well. Maybe you're afraid of speaking in public. Or maybe you think you don't have a natural ability for giving speeches.
The truth is that speaking in public is a skill. And you can learn any skill. While some people may have more natural speaking ability than others, anyone can learn to be a better public speaker. It just takes some know-how and some effort.
To help you become better at giving public speeches, we'll take a look at these five areas:
- writing the speech
- overcoming a fear of speaking
- practicing the speech
- preparing your presentation slide designs
- giving the speech
We'll start with writing the speech.
1. Write an Effective Speech
The first thing you'll want to do is work on writing a well-organized, engaging speech. Because even a great speaking voice or a great deal of charisma isn't enough if your material isn't any good.
Specifically, it's crucial to research your audience beforehand so that you can target your speech directly to them as much as possible. Become familiar with their wants and needs, as well as any problems you can solve for them. This will drive the actual topic that you actually select for your speech, as well as how you research it.
The more research you do, the easier writing your speech will be. The following tutorials offer more tips help you learn to write better speeches:
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How to Write a Great Speech for Public Speaking in 7 Steps
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How to Write a Great Motivational Business Speech in 2022
2. Overcome the Fear of Speaking
Fear of public speaking is very real and can hold you back if you let it. If you don't feel confident when giving your speech, your listeners may pick up on that. This can make your presentation less effective.
Fortunately, there are some techniques to help manage the fear of speaking in public. They also help you become more confident.
First, let's tackle fear of public speaking. If you've already written an effective speech, then you've already taken an important first step. The more familiar you are with your speech, the less worried you'll be on presentation day.
Besides knowing your topic well, be sure to practice, practice, practice! And remember that if you do many any mistakes on presentation day, it'll be less obvious to your audience than you think.
The following tutorials offer more tips to help you overcome a fear of public speaking:
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24 Quick Ways to Overcome Your Fear of Public Speaking
How to Give a Good Presentation—Without Anxiety or Being Nervous
How to Overcome Your Fear of Public Speaking
Next, let's work on improving your confidence. The following tutorial will help you feel better about your speaking ability:
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3. Practice the Speech
Even if you're not afraid of speaking in public, practice helps you give a more effective speech. If you're in a rush, you may be tempted to skip practicing your speech to save time. While skipping practice may seem like a good idea, it's really not.
Practicing your speech improves your public presentation skills. It also increases your familiarity with the presentation. As a result, your speech will go smoothly. This tutorial includes a handy checklist to help you practice your speech (and other tips):
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4. Prepare Your Presentation Slide Designs
Your slide design needs to be on point. You’ll want to make sure it looks professional and is easy to read. Luckily, you can find plenty of modern and professional presentation templates on Envato Elements.
You'll also want to download The Complete Guide to Making Great Presentations eBook now. Download it for FREE with a subscription to the Tuts+ Business Newsletter. Learn how to get your ideas formed into a powerful presentation that'll move your audience.
Don't forget to make good use of tools like PowerPoint, Google Slides, or Keynote. The right template for your slide deck can make a huge difference in your presentation. Here are some of the best presentation templates available:
38 Cool PowerPoint Templates (Amazing PPT Slides for Presentations in 2024)
34 Best Google Slides Templates for Business Presentations in 2023
32+ Top Professional PPT Templates and Business Presentation Examples (2023)
5. Give the Speech
You've written a good speech. You feel more confident about giving a speech in public, and you've practiced. You're ready to actually give the speech. There are some tips and tricks you can use on the day of your speech to make it go more smoothly, though.
Remember, you're giving a presentation before a live audience at a specific place and time. So, you've got some concerns about the speaking venue that those who give online presentations don't have to worry about.
Some common concerns for public speakers include:
- Will the audience be able the hear me?
- Does the venue have the equipment I need?
- Are there enough seats for all my listeners?
Here's a tutorial with ideas that'll help you while you're giving your speech:
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Public Speaking Examples
Public speaking examples are great for learning or improving a new skill. That applies to speaking in public as well. If you get the chance to listen to some top-rated public speakers, you should do it. You can observe how other speakers go about giving their speech. In the process, you'll improve your own speaking skills.
One great source of recorded public speeches is Ted Talks, which is a series of short presentations on a wide variety of topics. Ted Talks are known for attracting world-class and celebrity speakers. You can find my favorite Ted Talks in this article:
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The Best Source for Simple PowerPoint Templates (With Unlimited Use)
Envato Elements is the perfect place to find modern PowerPoint templates. For a single monthly fee, access unlimited downloads of PowerPoint themes, photos, fonts, and other resources to use in your next presentation.
Elements gives you the best bang for your buck. And thanks to the unlimited downloads, you can try out a variety of slide designs as you build out your public speaking PowerPoint presentation.
PowerPoint templates from Envato Elements have plenty of features to help you create a stunning presentation, such as:
- bold text and title slides to capture audience attention
- rich image placeholders to show off photos and videos
- many infographic elements and charts to visualize data
- plenty of customization options to make the template your own
Thanks to these templates, you’ll be able to create a modern, standout presentation to go with your public speech.
5 Modern PowerPoint Templates From Envato Elements For 2023
1. Minimalism Clean PowerPoint Presentation
Try this template if you’re looking for a clean and simple PowerPoint slide design. The template features a versatile design. Use it for any type of presentation or topic. It includes 50+ unique slide designs, tons of customization options, and vector elements. The template was designed in widescreen format.
2. Kaspa PowerPoint Presentation
The Kaspa PowerPoint template has a modern and trendy design. It’s best suited for presentations that need a lot of photos to share information. The template can be customized completely. It comes with slide animations and transitions. The template also includes vector icons.
3. Guava PowerPoint
The Guava PowerPoint has a dramatic, yet elegant design. You’ll notice dark image overlays and elegant typography that makes your message stand out. The template comes with 50+ unique designs, image placeholders, and master slides. It was designed in widescreen resolution.
4. Dauna Minimalist PowerPoint
The Dauna template is another minimalist PowerPoint design. It works well for any type of business presentation. You’ll find 30 unique slides and two color variations. The template comes with image placeholders and plenty of customization options.
5. Pastelize Colorful Business PowerPoint Presentation
If you’re looking for a colorful and bold PowerPoint, the Pastelize template is the perfect choice. The template includes many slide designs, three color variations and color themes, and image placeholders.
Make Great Presentations (Free PDF eBook Download)
We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.
Download our new eBook: The Complete Guide to Making Great Presentations. It's available for free with a subscription to the Tuts+ Business Newsletter.
What Is Public Speaking? Now You Know! Time To Get Work On Your Next Speech
So what is public communication in terms of what it can do for you, your career, or your business?
In a nutshell, a world of potential! In this article, we defined public speaking and why it's so important in your business. Hopefully, the public speaking meaning we explored will help dispel any fear you may have.
We discussed a thorough public communication definition so that you can be adequately prepared for your next speech. Besides the public speaking definition, you learned a bit about the history of public speaking and how it evolved to modern standards today.
We also shared some helpful tools to help you learn how to give a public speech and provided you with a source for good public speaking examples that you can learn from.
So, go ahead. Write that public speech and give it. You'll be glad you did!
Editorial Note: This tutorial was last published in March of 2021. It's been revised to make it current, accurate, and up to date by our staff—with special help from Brenda Barron and Chamira Young. A video has been added by Chamira Young.
