Rick Maderis

Gabriel Flores  0:01  

Hello everyone and welcome to the shades of entrepreneurship. This is your host, Mr. Gabriel Flores. Today I am here with the owner of Burnside knives, Rick Madera. Rick, how are you doing?

Rick Maderis  0:13  

Hey, good morning. Thank you for having good morning. Thank

Gabriel Flores  0:15  

you so much for coming by very interested about knives because I'm a big knife guy, you know, grew up on the farms. But these are very unique because they're Burnside knives. So it's it has a local field. But first, let's introduce the world to Rick, who is Rick?

Rick Maderis  0:29  

Oh, boy, that's a good one. Rick is a human being located in Portland, Oregon. Oh, man, that's a tough one. Who is Rick? I am a son, a brother, a friend. A dad first and foremost. And I'm a guy who just has no quit when I was building things, so

Gabriel Flores  0:53  

so nice. Where did you start knives? How did that come out come about.

Rick Maderis  0:58  

knives for me started out as it's always been a tool for me. My grandfather had a pocket knife throughout his entire life, and gave me a little pocket knife as a kid. And you know, some kids get, you know, slingshots. And what have you, I was fortunate enough to get a pocket knife. And it wasn't until I became a, you know, an actual professional in the world of sports wearing things that the idea of a pocket knife became something that I wanted to actually build for my own and not just buy somebody else's.

Gabriel Flores  1:34  

You know, and I'm sitting here, I'm, I'll open up the packet knife right now, guys, and I'm just for the listeners at home. This thing is sweet. Like it's so light. And it's so like, so let's let's kind of talk about the knife. Why knives? You mentioned you kind of grew up doing lives? Kind of have a passion for it? Where did the concept come from? How did it how did it all start?

Rick Maderis  1:54  

Originally, the concept came from a hashtag. I'm old enough to remember when Instagram started. And I remember that Instagram was a way to connect people across the world very quickly. That was the cooler version of say Facebook. And through the usage of hashtags. You can connect with people or see photographs of things that people were interested in by just using a hashtag as kind of like a geo marker or a pin location, if you will, hashtag. And I saw that people were using hashtags for sneakers. And somewhere along the line, I saw sneakers of the day. And then sneakers of the day was truncated into Kayo TD. Now Portland is the home of all of the largest cutlery manufacturers in the world. You have the largest companies here and an abundance of them. So whereas a lot of people might think about Portland as like molten Noma falls or Voodoo Doughnuts, or so on and so forth. For me, when I think about Portland, I always thought about sneakers. And I always thought about pocket knives. Because to me, those were the biggest things here. So through Instagram, I started finding images of people tagging their shoes. And somewhere I saw the Kayo TD pop off into my head where it was like, well, it could be knife of the day. Yes. And so through the knife of the day, I could possibly create a pocket knife, tag it. And then when it's popping up in people's feed, they might see something that might change an algorithm. And through that, I could possibly create a brand and so on and so forth. So, so what what goes into making a knife. There's a lot I mean, there's different ways to really break down a pocket knife, there's taking a biller and doing flat stock removal and making a fixed blade. There's actually designing and engineering moveable parts for like a folding pocket knife. There is even, you know, aspects of taking old files or bushcraft mentality of creating something. So it's a very interesting and complex system on how to make an actual knife. For me, I started out by I did what a lot of people do when they're first starting out where they would take you know, custom materials or what they thought would be customer combinations and they would put them on two blanks or already established blades. From there. I got into movable parts and drafting and designing and working with engineers and modelers and things of that nature. And so I'm currently focusing on folding pocket knives. But I started out with you know, handles and pre made blanks and then from there making fixed blades and then quickly, you know, moved up the chain to working on foldable folding pocket knives.

Gabriel Flores  4:57  

Nice now you kind of briefly talked about the Brand, let's talk about how this business created is this an LLC, S corp C Corp. It's an

Rick Maderis  5:05  

LLC, I've thought about going into creating it as an S corp, creating any brand or business, you always have to think about an exit strategy. If I wanted to create a brand that first and foremost, I wanted to create a brand that I thought I could be proud of my friends and family can be proud of. But I also didn't want to race to the finish line, I believe that any good tool company needs to have longevity, you need to have time on the books with tools. It's not fast fashion by any means. I have pocket knives still till this day that I had when I was a boy. And I know that there are people that still have hammers and things in their drawers that they've had or have had been passed down to them. And so for me, I wanted to create a brand that had legs that had longevity, and thought about it from that manner. And so I started out with an LLC wanted to see if the brand could actually take off. And then from there, you know, applied for a trademark and just recently got incontestability on my actual trademark Nice. So after five years, the slogan your knife says a lot about you is permanent. It's not going away. And I do see a future of it becoming an S corp and perhaps an exit strategy later on down the road. But for now, I'm still in the midst of trying to fulfill that vision of what I want the brand to look like, as a whole.

Gabriel Flores  6:32  

Right now you've worked in corporate America before your entrepreneur, correct? Yes. So let's talk a little bit about that. Because I would love to hear how your previous career helped kind of current career. So what did you do previously?

Rick Maderis  6:46  

Strange enough. My entrepreneurial ship, if you will, started with me going to school trying to figure out what I wanted to do. I originally was studying sociology, and I had an interest in architecture. And it sounds crazy. But when I realized that only 3% of all architects could ever put their name onto a building. It really is quite easy. It put a bitter taste in my mouth. And I was hanging out with a buddy of mine and you know, decided that I was going to head down to the local Jamba Juice, if you will, and and I saw a flyer on the wall. And it was for an artist assistant at the Catholic Church. I was down in San Luis Obispo at the time. So I called my family and I said, there's an opportunity for me to actually work with a mural painter restoring a mission. I'm going to drop out of school, I'm going to do this because I can be a working artists get paid free food. And this guy has a lifetime appointment working for the church. Yeah. And what am I going to do with school that I'm not, you know, it was just kind of a really, it was a really Uncharted journey at that moment, because I was studying. I liked school, and I still love education till this day. But I saw an opportunity to try something different that was radically different, like, you know, you work hard, you go to school, get good grades, you're in college, and then all of a sudden, you have an opportunity to do something that you eventually would love to do, which would be painting. And so my parents are kind of freaked out. They're like you're dropping out of school to do this. I'm like, But wait, I'm going to work for a church and paint or like. So I did that for about 10 and a half months. And my dad who retired military, my mom's retired district attorney's office, and they said, you know this, I remember them saying to me that they're like, you know, this kid's got an entrepreneurial spirit. I mean, I was a kid that had a little lemonade stand and made T shirts and sold on my friends, so on and so forth. But they're like, he's really falling for design and illustration and painting. Let's support it. And so I never thought that my dad would be interested in me going to art school, you know, he's like, work hard. Take care of your family, get up and do it all over again, which is the same mentality that I have today. Yeah. But where things kind of changed course a little bit was, hey, why don't you think about going back to school, you can do this, but you should really get an education and I thought he was right. And so he brought up the idea of graphic design. And so I know we talked about, you know, how was your career and what have you, but that career started dropping out of college, working for a church, restoring a mission, taking that money and actually paying for art school. So from there, I did my internship with a fantastic agency in the city called Nemo designed. And then afterwards, I got into screen printing. So I moved back to California I'm originally from Hollister, California, grew up on a cattle ranch very agricultural based and went back to California got into screen printing applied for a job at New Era baseball hats. Oh, nice. Very cool. A couple of us. Yeah, me too. And it was right around the time. It was right around the time or just thereafter, when Spike Lee had worn the red Yankees hat. Oh, yeah. And everybody's like, Yo, I've never seen this before. What is this?

Gabriel Flores  10:23  

Fred Durst started wearing it. And everybody started wearing after that, right?

Rick Maderis  10:27  

Yeah, it was a it was a big thing to actually change up team colors for your, for your, your particular sport, or your fans or what have you. And so I got a job as a product graphic designer, flew out to New York, stayed there for a little while, worked with some fantastic designers then move to Irvine, California. And I was a product designer there making hats for action sports. I did that for a couple of years. And that's where the aperture really opened up. Because I was doing graphics and headwear and things like that had a screen printing background, I had earned a degree in graphic design from the Art Institute. And when I got a chance to meet people in the action, sports and streetwear world, it really changed the course of my life without new era, I don't know if I would even be in the position I was at today. Meeting so many different people that had so many entrepreneurial spirits, that they worked in these big companies, but they also had their own brands. So after a couple of years of doing that, I was offered a job at O'Neill, which is surf company, and I was a senior graphic designer there. I did that for a very short amount of time. Having grown up in Hollister, Santa Cruz isn't far away. But I was down in Irvine and the clothing brand. And what I knew of the brand growing up being you know, in the South Bay Area, seemed very indifferent. For me, it was a fantastic opportunity. But it just wasn't really the vibe that I wanted. So I stepped out of there and opened up a little small studio where I was just a freelancer, I took on a gig as an art director for a small brand, which then we sold to Body Glove, got a chance to work with Travis Barker and his famous stars and straps brand as a as a freelancer and then as a designer on his team, and got to work with a beer company called Hinano. And so I was just hustling after I had left. So I felt kind of as though I went through having all of the grooming to become a professional graphic designer. But I wanted to do something besides what I saw all my peers doing. And so I went for the big moon shots every time like I'd apply for these jobs, shoot, I think I had maybe four or five interviews with Nike. And they're like, You have too much experience in all these different areas, we need a specialist. And I had applied for a job at Adidas while I had my little design studio. And they hired me on the idea that I could do a lot of different things. I could do tech packs and illustration, I could draft so on and so forth. And along that, you know journey, I was able to really find something that I thought was kind of fun. And I give a lot of praise to my grandparents and my parents and family and friends was storytelling. Because the storytelling aspect was really the heart and soul of being able to create a product. You can have a cool baseball hat. But if you change the color and can tell a reason why it does something more. Right. Yeah, it's a great point. And so from creating, I don't know, like all these different offerings for these different companies. I landed at Adidas and that was when I just fell in love with sneakers and fell in love with the idea of a merchandising plan and creating inline initiatives and city packs, and so on and so forth. And I really wanted to do something more. I was a graphic designer working on apparel, and T shirts and footwear. And for me, it was it was great. But I really wanted to get into footwear. And I didn't get a chance to because we already had everybody on the team that could do that. And so I thought to myself, well, I want to create something for myself that it wasn't like a weird, like God or a hero complex. It was a something that was just itching at me that I needed to create something and I wanted to create something useful for other people, but I also didn't want to direct them into subscribing into something that could just be a seasonal drop. I wanted something that can have long with standing, you know, peace of mind, if you will.

Gabriel Flores  14:50  

Yeah. And that's that's kind of how you then created the Burnside grant. Right? Yeah. So how did it start? Was it a grassroot funding? Did you kind of just out of pocket or did You have to go venture capital route.

Rick Maderis  15:01  

No, it's grassroots the entire way. Although, I did receive a check from my grandfather when I first started, because he was, I mean, we would talk about pocket knives and stuff and, and he always had like a little pocket knife on him at all times. And I remember telling him that I really liked the idea of creating a brand. I mean, like some of my favorite pocket knives or the some of everybody else's favorite pocket knives. But I wanted to create something unique. And we would talk and, you know, he was kind of my chief counselor on a lot of things like, hey, what do you think about this? And why would I want to create something like that? And why do you carry the one that you carry? Right? And so that became almost like a q&a for a lot of people and growing up around people that were in construction and ranching and so on and so forth. I started asking people really like why do you carry a pocket knife? I did it just the same as anybody would ask me, why would you create a brand. And what I found was a common thread that people wanted to carry something that they could rely on something that they felt like it was just a tool, they didn't really think about it, but for some reason, within that, I thought that there was a way to connect with other people. And so I came up with a phrase where I was talking to my grandfather and I came up with a phrase, your knife says a lot about you. Next to the rock hammer. It's our oldest tool. Thinking about it across the globe. Knives are important in every culture. And through, they're important to men, women doesn't matter. Like how old you are, how color you are, doesn't matter. pocket knives are synonymous with cooking, and with utility, and so on and so forth. And the name Burnside came across because I was driving across Burnside Bridge headed to work at Adidas, and I was on the phone with my grandfather. And I was like, you know, nobody's claimed the name Burnside. And when you Google it, and he's like, what's the Google? You know? I mean, old school cowboy guy. I was like, you know, people find Multnomah Falls and they find the skate park and they find the coffee shops and they find all the different things about Portland. But Bernstein always pops up in the top. And I think I can leverage people searching because it's a good tourist attraction as well. Yeah. That I could create a brand that can be, you know, a little weird. A little safe. A little something in the middle, I guess. Yeah. Adventure outdoors meets, you know, everybody else. That's Portland in a nutshell, right? There really is. And it has such a diverse collection of personalities and types of people. But at the end of the day, everybody loves the outdoors. Doesn't matter if you're a fashionista or you're hardcore, adventurous. We all love the outdoors. And we all want to take care of it. And we all need tools when we're doing these things. And so I wanted to create a brand that I thought could do that. And funny enough, as it is, Burnside was the first street that brought east to west for commerce in the city. It was originally like B Street. Yep. For me, I thought about it in the aspect of east to west globally, the mentality of like, learning something from somebody else, or contributing back to a greater meal, if you will. And so I started digging into Burnside and thought to myself, alright, that's pretty cool. And then for some reason, it just, it was like a light bulb going off that Burnside the person. It was really it was a tough one for me to digest. But I found a little bit of harmony in the fact that you had you had general Burnside, who was the first president of the NRA, but also fought to free slaves.

Gabriel Flores  18:50  

That's an unlikely comedy you never think about. But it's good to know.

Rick Maderis  18:54  

It was a poet and a writer and had patents and was a designer, if you will. Yeah. And so for me, I was thinking, Okay, well, I love all these aspects of Portland and its uniqueness. But But then here's this other little egg, or this little easter egg, if you will. And I was like, Well, okay, so on one aspect, I can actually fulfill the idea of your knife says a lot about you with people that are into different things. But then on the same side of it, I can focus this towards taking a narrative that I mean, I'll just be straight up with you. I'm not really into the things that are fed to us. And gun violence is a really horrible thing in the world, right? I'm not of our degree, none of it. Yeah. I mean, offline. I have my own opinions about a lot of this stuff. But when I really broke it down, I thought, okay, pocket knives are cool, because it's personal. You have to be a pretty special person to actually carry a pocket knife or deal with Something like that, that and at the end of the day, it's like a handshake or bowing it's hand to hand. And I didn't want to focus on the idea that so many pocket knives are synonymous or paired up with the firearms community. Yeah, totally. So I wanted to try to rewrite the narrative was to be perfectly honest with you. And so I thought, well, here's this really interesting character in history that has a very unique position. Yeah, the name is strong, the name is cool in itself, and also has a really interesting depth to it within the city. And so I was like, Well, you know what, I mean, I'm not a Burnside, my last name Smith Daris. But I thought that if I was going to be inspired by a name, that there's two really interesting bookends of what that could mean to somebody. For me, I wanted it to go right into the middle. Yeah. And right in the middle would be, you know, creating an outdoor brand. That's essential tools for outdoor enthusiasts, and working professionals.

Gabriel Flores  21:06  

Yeah, no, let's let's talk about the brand a little bit because we were we're kind of talking about earlier. And even though you're trying to create a new narrative for brands, your, for the knives, you're actually still running up to the old narrative when it comes to actually promoting your brand. Right. And now let's let's talk about your brand and how you're trying to grow it. And then not only that, how had the corporate world kind of helped you build this brand? So first, let's talk about the brand, how you began to build Burnside knives, and what are the things that you're kind of running up against?

Rick Maderis  21:36  

When I first started the brand, I wanted to create pocket knives that were I started looking into OEM. So originally equipment manufacturing, I thought that I could take my designs work with a manufacturing house, because I didn't have all the equipment at the time, right, the first knives that I made, I made in my dad's machine shop, to be able to produce the volume that I needed to create, I was going to have to staff people, EPA licenses were through the roof, it was not originally set up to manufacture that, that and I was going to have to move to California and do all of that and my dad shop. And so what I did was I started actually looking up OEM, and I started to send out my designs, both in the United States and overseas and make prototypes and samples. I would buy steel, figure out exactly, you know, itemize everything down to the screw? How much would it cost to package it looked at the entire, you know, what would this final product cost me? And then how can I sell it at a reasonable price, so I can have the business move forward. But also not price? gouge? Anybody? Because we all know how much things cost in this world. Yeah. And so what I did was I started taking from my experience as a working, you know, designer, to start thinking about packaging and materials and the aesthetic at the very end of it. But that came after thinking about mechanism and use and why would you want to have something it's great to have beautiful aesthetics. There are some brands out there that focus solely on aesthetics, or a mixture of both, if you will, a lot of my first knives and even some of the ones now. They're they're not really fancy they're not. You know, some people think they're showpieces. I personally don't I think they're tools. And so what I wanted to do is I wanted to take from those experiences on how do you create a collection? What does it look like from the top down as your, you know, star on the Christmas tree or high price point item? And then what would be your most budgeted piece that still can fit within the entire offering that people can say like, well, I can't afford the Ferrari, but I'm super happy with the truck.

Gabriel Flores  23:55  

Right. Right. And now you one of the things you mentioned, too, because knives are kind of synonymous with weapons, right. Sadly, branding, you kind of run into some issues with that correct?

Rick Maderis  24:06  

I do. Yeah. Unfortunately. Because of the way that people abuse tools, and honestly, they abused one another and don't wait. Honestly, we treat one another holistically. Sadly, yes, it's terrible. Knives are considered weapons. I've always thought about them as tools where I run into issues with this is that I can't advertise this brand on social media, specifically through Instagram and Facebook, which are humongous platforms for shopping. Yep. So this brand has been built off of word of mouth and through trade shows. And being the weirdo at the gun and knife show that's like, Hey, I have a skateboard tool, you know, things of that nature. And you know, it's, it's, I'm really grateful for the people that have actually given me the time of day to look at what I've been doing and see the brand for what it is because it's a brand. I do design tools, but as a whole, it's a brand. I have a bartender school that I've been working on a pen, a skateboard tool, and then an assortment of folding pocket knives. And then there's a small assortment of soft goods and accessories, because it is a brand and I want to promote it from that lens.

Gabriel Flores  25:22  

Yeah, now it sounded like this. This may not be your first business, right? You kind of mentioned previously, you sold one to body armor. What other businesses have you done?

Rick Maderis  25:30  

I've created a number of them. I mean, the first one was a little lemonade stand is a good love it. I think the neighbors and my mom were the best customers. And, you know, I've, I remember some jokes and my folks talking about it. And they're like, you know, I remember or they said that they remember telling me they're like, you know, you could buy a cup of lemonade for 25 cents. But you were the kid that said, hey, if we sell it for like, 50 cents, we could buy more, you know, premix and we can make even more and what have you and I was like that was cute. I don't know if that's exactly true. Or maybe I was having a bad day. And they're like, hey, you know, just stick with it. But I've created a really funny side brand that was just pure comedy. Do you remember the store at the mall called Spencer's? Oh, yeah. Oh, yeah, I created a brand. Now you know, I'm gonna drop I'm gonna drop a foul language here. So if there's any little kids around, you know, hit the button. Now, I created a brand called Good job fuckface.

Gabriel Flores  26:29  

I got to hear more about this.

Rick Maderis  26:31  

Yeah, and good job. Fuck bass was my way to be a free graphic designer. Like I had the foam thumbs up as the logo. Nice. I had bubble letters. And I made stickers. I made skateboards and lighters, I made condoms and gave them out to people. And that was a little business that I had created that I wanted to just, you know, kind of sell myself. I thought that if I can hook people through smiling and laughing, they would want to like see what's underneath the hood and then see my portfolio. I created a business with a previous partner and stepped aside from that worked as an art director for a surf brand and got sold to Body Glove. I've done a couple of things for other people where I've had a hand in helping them create their business, and was just like an adviser graphic designer. The first one I ever did was a lemonade stand and then doing the good job fuckface. And, and the first time I actually like had a business license was with Burnside knives.

Gabriel Flores  27:41  

Nice. So you've you've had some experience Madona quite a bit. What advice would you have a younger entrepreneur, someone that's coming into the business that, hey, avoid these mistakes, watch out for these potholes.

Rick Maderis  27:53  

I would say first and foremost, to any young entrepreneur, secure your name, and secure all of the intellectual properties or IP that you need. So that whether or not your business has an upward trajectory pretty quickly or not that you actually can secure your namesake if you will. So getting a business license, making sure that you have your Gmail and social media names taken care of I mean, across the board, from Instagram, to Twitter, to Gmail, to Facebook, all of those things. And then also to a young entrepreneur, you're gonna have highs and lows, and those moments where you feel like you might quit, or that it's just too much or after the highs and lows of, you know, the popularity kind of simmers out. Stick with it, because that's probably when the magic is about to happen. Yeah, you hear that a lot with people, but it's very true. And I know that from my own experience, I wanted to quit, you know, three times already this morning. And, and I realized that I have had a lot of experiences like that that have been turned into fantastic conversations, new connections, new ideas, but they still focus back on the original intent but really knowing, you know, is this a passion project? Is this something that is just about you and an art experiment? Or is this an actual business and knowing that up front is the biggest thing and that's why I didn't name it Rick's knife company. Yeah. Makes sense. I think that would probably be my best advice. Secure your name, secure all of your IP. Make sure that you know you spend the time reading these books. There's so much free information out there is yes, that it's fun to think about, you know, putting the frosting on the cake, but you really got to know how to like, either procure the ingredients to make your mix, or to bake something properly before you get to the frosting in the you know, glamour shots.

Gabriel Flores  29:57  

Yeah, exactly. You don't wanna get too far down that rabbit hole. realize, well screwed up got turned around, because it's really expensive, really expensive. So what advice would you have for yourself for a younger?

Rick Maderis  30:10  

I think that would be the best advice, I would tell myself, I was fortunate enough to have the experiences that I did in my professional life to know that those things are crucial. On top of that, I would say Be patient, continue to be diligent, and know that the people that you have around you, one of the things that you don't hear a lot of entrepreneurs talk about is that a lot of the times you meet people in the beginning of a journey that will show their cards, they'll want something way too soon. Like, I remember working with a kid that I wanted to bring him on to Burnside wanted market share up front wanted, like, he wanted, like steak, and I'm like, Dude, I don't even have shares, right? You know, it's like, wanted, like a percentage of sales, I'm like, I'm gonna pay you like an independent contractor. Because that's, I mean, I'm still doing that for myself. Right, right. And I would love to be able to offer health care and everything right off the get go. But I'm still in a building phase, I took almost two years off to take care of other things. And knowing that separating, if you will, church and state, your family time versus business time is very, very important. Being able to separate the idea that this is what I'm gonna do from nine to five. And at that lunch hour, or every couple of hours, I need to be conscious about taking a water break, or turning off the phone and being present. And those are really important things that I don't think a lot of people address because being an entrepreneur, the clock doesn't stop. And you will wake up depending on where you're manufacturing, I mean, I manufacture all over the world. Nobody is going to stay up and wait for my email. Yeah. And so being conscious of like your health and your water and taking your time with your friends and family, you know, socially distance now, but is really crucial. Because when it's go time and you're working on your projects, that's when you have time to focus on that. But if it bleeds into the other, it can make a really, really tough life. Yeah, you can get those gray hairs pretty early. You know, it's

Gabriel Flores  32:28  

kind of funny, you said this morning, before you got here. I legit woke up and like shit. It's noon. I miss my podcast, like I'm supposed to be working. And I'm like, wait, it's it's 530 in the morning. But that's what you do as entrepreneurs, you kind of wake up because a lot of these tasks that go on done, you're the only one it Yeah, I'm the one doing it. I got it, I got to do it. If I if I if I don't do it, it doesn't get done. Right kind of thing. Right. And one of the things you hear often is the loneliness, sometimes of being an entrepreneur, what would you say is the hardest part about starting the business?

Rick Maderis  33:01  

I would say the loneliness is hard. At the end of the day, you are gambling on ideas. And these ideas can sway somebody to be really interested or really turned off really quickly. And having a tight circle of people that you can trust or bounce ideas off of is crucial. Unfortunately, being an entrepreneur is very lonely. There are times where you are betting everything either on black or red, if you will, yeah. And you don't know how it's gonna turn out until it actually comes out. Before that like making pocket knives like it takes time to do that. If I believe in a product or something, it might be a couple of months before that thing comes out. And before it even hits retail. And so with that in mind, being conscious of the fact that it's it's important to have a group of peers to be able to bounce ideas off of right people that you can trust, whether they're going to be excuse me interested in signing an NDA, that's totally on you and their relationship with you. But yeah, I would say that loneliness that that's that stuff.

Gabriel Flores  34:18  

Yeah, I've sometimes fill it in. I feel like you know, my entrepreneur journey is very, very immature at this point, right? I'm just kind of pretty certain I started this podcast a year ago, you know, had a clothing line that didn't pan out. I'm still learning it, right? And hearing these stories, and then having those moments those nights, like when you're down here editing or doing something to solo you're like, now I see what they're talking about. Yeah. So for the folks at home. Again, I'm holding one of these knives and I gotta tell you folks, these things are sweet. I will try to do an Instagram real if they let me post it because I know why I think it's a weapon. How can the folks at home get these knives? Where can they look at them online? Where can they find your social media channels

Rick Maderis  34:59  

through Social media you can find it at Burnside knives and you can find it on Burnside knives.com There are a couple of little spots here in the city. I'm very fortunate. My very first retailer was mockus who has a brand new location downtown and also have some pocket knives at chord PDX so both on the west and the east side locally, there are a couple of knives on blade HQ and Knife Center primarily you can find Burnside knives through the Burnside knives.com

Gabriel Flores  35:33  

perfect and you know funny enough Marcus, I reached out to them saying like, hey, let's jump on the pot because they just got a new location down in the pearl. Yeah, so congratulations to them. Rick, thank you again so much for being on the show. So informative for those listening at home please check out Burnside knives on the social media channels as well as online and you can visit the shades of e.com or visit us on Twitter, LinkedIn and Instagram. Thank you and have a great night.